Cultural Sponsorship Management
Cultural Sponsorship Management consists of the development of a Cultural Investment Programme suitable to each company and built in accordance to the Marketing and Relations departments. This programme can use laws and legislations of cultural incentives, aiming at the optimization of resources and introducing the company amongst the sponsors of the Brazilian culture. Nevertheless, using the laws is optional and the company can become a sponsor without utilizing them. The main idea is to customize a programme targeting the company’s audience, focusing on the External Relations department (clients, contributors, companies, opinion makers, media and artists) and enriching the culture of the country both in the geographic areas where the company acts and in other regions.